About Tata Communications
Tata Communications is a global leader in providing digital Infrastructure that supports a global ecosystem for seamless, secure connectivity
Objective
To generate BANT leads (Budget, Authority, Need, Timeline) for cloud and infrastructure services through EDMs targeting IT decision-makers of SMEs and Big Enterprises in India, Middle East, Europe, USA and APAC
Results
- Educated the target audience about the services through EDMs and Content
- Successfully identified and reached 1500+ IT decision Makers
- Generated over 30 marketing qualified leads in 2 months
- Held out a call verification to ensure the lead quality
