About Mahindra Tractors:
Mahindra Tractors is a part of Mahindra Group and the world’s largest tractor manufacturer brand by volumes.
Objective:
To create awareness and generate leads in the semi-urban and rural market using an engaging medium with state and city-wise targeting.
Strategy:
We generated opt-in leads on the digital screen of Whitelabel ATMs along with the glass door poster in focus markets to capture the mindshare of the people visiting and passing by the Whitelabel ATMs.
Results:
- Generated 700+ opt-in leads from 100 Whitelabel ATMs in one month.
