About First Advantage
First Advantage is a comprehensive background screening company that provide employers and housing providers straightforward, actionable reports so they can make confident and risk-free decisions.
Objective
To generate BANT leads (Budget, Authority, Need, Timeline) for background verification and screening services through EDMs targeting HR decision-makers of Enterprises with 200+ employees in India.
Results
- Educated the target audience about the services through EDMs and Content
- Successfully identified and reached 1000+ HR decision Makers
- Generated over 60 marketing qualified leads in 2 months
- Held out a call verification to ensure the lead quality
